Articulating meaning in a UK context for Nespresso
How do you create and articulate meaning for a brand with Italian origins in a nation of tea drinkers?
The Project
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Give Nespresso something uniquely British to own and make meaningful in their UK brand narrtive
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‘Meaning’ in Britain is complicated, complex and contradictory.
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Turn complexity into an asset. Sometimes tension can be intentional. That’s what makes us British.
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A brand narrative for the UK market focused on embracing the inherent contradictions at the heart of British identity
